Down to Business presenter Leo Johnson helps launch World Challenge on BBC's Weekend World programme.

Thu, 06 Oct 2011 13:24

Last weekend saw the broadcast of the first episode of the World Challenge on BBC World News. Here Leo Johnson talks with host Paddy O'Connell about some of his motivations behind working on the series' sister show, Down to Business.

"This is the series that showcases the tiny business genius ideas that make a massive impact," says Weekend World presenter Paddy O'Connell, as he helps launch the new series of the World Challenge awards. "We look at how they benefit their overall communities, we show films, and you - if you choose - can vote on who you think should be the winner."

Leo and Paddy enjoy the sun overlooking Tower Bridge in LondonJoining Paddy on the balcony of London City Hall, headquarters of the Mayor of London, which overlooks Tower Bridge, is Down to Business (D2B) presenter and sustainable business expert Leo Johnson. This year Leo has chosen four previous World Challenge finalists that he thinks have the potential to make it big. He's been helping prepare them from a live event this month where they'll meet up with big social investors for advice.

"It's a huge adrenalin shot," say Leo about working on D2B. "You always have this question in the back of your mind "Is this Greenwash, or is this stuff going to scale up?" But what you see with some of these people is that they have got a vision, that they're putting into action, and if they find the right partners ... to step up to the plate, this stuff can make an impact".

You can catch up with first two D2B episodes, as well as Leo's video diaries and blogs on the Down to Business micro-site. Voting for World Challenge has now begun, and you can see short videos of the finalists on the World Challenge voting page. Please read the terms and conditions before voting. You can find the times for World Challenge broadcasts in your region by visiting the BBC World News Schedules Page.

The full interview with Leo is available on the World Challenge YouTube Channel.

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