2009 Finalist Top Brance

EMISSION CONTROL
UNITED KINGDOM

Mootral

Our global addiction to meat is now influencing the climate, yet in Wales a new feed technology could help lead to a more sustainable meat industry.

“It’s simple, it’s scalable, it’s sustainable – so that’s why we believe Mootral is is a winner.” Michael Mathres, Mootral

The escalating world demand for meat and livestock products is contributing to potentially catastrophic climate change, especially in the fast-growing beef industry. The figures are not exact, depending on car usage, but it seems that a cow produces roughly the same amount of harmful greenhouse gases as an average car user – surprising when one considers there are twice as many cows in the world as cars. Now researchers in Cardiff have turned to nature, and the magical health properties of the humble garlic bulb, to develop a new feed additive that cuts the methane gas produced by the animals in half.

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Bottom Brance

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PRODUCERS BLOG
ASHLEY IN WALES

Mootral - sounds intriguing, and turns out to be clever marketing of a clever idea - reducing the greenhouse gas emissions emitted by cows, all 1.6 Billion of them worldwide. But what's the reality?...

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